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  • ISBN:9787564635695
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2017-06
  • 页数:暂无页数
  • 价格:26.40
  • 纸张:轻型纸
  • 装帧:平装-胶订
  • 开本:16开
  • 语言:未知
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  • 更新时间:2025-01-20 21:46:24

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内容简介:

《新编旅游英语/高等教育“十三五”规划教材》是在旅游产业蓬勃发展的背景下推出的一部反映大旅游业教学和研究前沿成果的专业英语教材,旨在培养学生运用专业英语从事旅游服务、旅游管理,并进行初步的旅游研究的能力,适用于72~96课时的专业英语教学。

《新编旅游英语/高等教育“十三五”规划教材》共分15个单元,从服务哲学人手,既涵盖了旅游业传统的旅行、食宿、景区等业务领域和旅游产品、旅游营销等商业活动,又探讨了特种旅游、休闲娱乐、户外运动、生态旅游等旅游业的新兴话题,并从沟通、文化、旅游影响、可持续发展等视角对此进行了梳理,是一部体系完备、注重应用、对学生的英语和专业水平的提高均有很大帮助的旅游专业英语教材。


书籍目录:

Unit 1 Service

PART I TEXT

Text A What Are Services?

Text B Service Level Agreement: Consequences for Non-performance

PART II DIALOGUE

Dialogue 1 Applying for a Visa

Dialogue 2 Booking Tickets

PART III GOOD TO KNOW:Transportation Terms

PART IV EXERCISES

Unit 2 Tourism

PART I TEXT

Text A Defining Tourism

Text B Tourism, Good or Bad

PART II DIALOGUE

Dialogue 1 Changing Foreign Currency

Dialogue 2 Taking a Taxi

PART III GOOD TO KNOW:At the Airport

PART IV EXERCISES

Unit 3 Transportation and Travel Services

PART I TEXT

Text A Airline Services

Text B Travel Services

PART II DIALOGUE

Dialogue 1 At the Information Desk

Dialogue 2 Security Check

PART III GOOD TO KNOW:Business Service

PART IV EXERCISES

Activity 1 Workshop 1.New Headline

Unit 4 Hospitality Industry

PART I TEXT

Text A You Are What You Eat

Text B Hostel

PART II DIALOGUE

Dialogue 1 Going Through Security

Dialogue 2 Announcements at the Gate

PART III GOOD TO KNOW.In the Restaurant

PART IV EXERCISES

Unit 5 Tourism Attraction

PART I TEXT

Text A Touring round Banff

Text B Tourism Attraction

PART II DIALOGUE

Dialogue 1 On the Plane: Captain's Announcement

Dialogue 2 On the Plane: Having Meal

PART III GOOD TO KNOW:The Types of Luggage

PART IV EXERCISES

Unit 6 Tourist Product

PART I TEXT

Text A The Silk Road, from Xi'an to Kashgar

Text B Banpo Museum

PART II DIALOGUE

Dialogue 1 Immigration Formalities

Dialogue 2 Luggage Claiming

PART III GOOD TO KNOW:Maintenance and Safety

PART IV EXERCISES

Activity 2 Spot Survey and Class Presentation I: Incoming Tourists'Overall Impression on China

Unit 7 Tourism Marketing

PART I TEXT

Text A Tourism Marketing

Text B Accor Launches Backpacker Brand

PART II DIALOGUE

Dialogue 1 Customs Clearance(A)

Dialogue 2 Customs Clearance(B)

PART III GOOD TO KNOW:Housekeeping

PART IV EXERCISES

Unit 8 Communication

PART I TEXT

Text A Developing Interpersonal Skills

Text B The Concept of "Face" in Chinese-American Interaction

PART II DIALOGUE

Dialogue 1 Reserving a Room

Dialogue 2 Arranging the Luggage

PART III GOOD TO KNOW:Chinese Traditional Items

PART IV EXERCISES

Unit 9 Special Interest Tours

PART I TEXT

Text A Virtual Tourism

Text B Adventure Tours in Antarctica

PART II DIALOGUE

Dialogue 1 Tidying the Room

Dialogue 2 Laundry Service

PART III GOOD TO KNOW:Cashier's Terms

PART IV EXERCISES

Activity 3 Workshop 2:The Ski Resort

Unit 10 Sports and Outdoor Activities

PART I TEXT

Text A Backpacking

Text B Sport Tourism

PART II DIALOGUE

Dialogue 1 Room Service

Dialogue 2 About the Use of Safe-Deposit Box

PART III GOOD TO KNOW:Chinese Art

PART IV EXERCISES

Unit 11 Leisure and Recreation

PART I TEXT

Text A Elephant Tourism in Laos

Text B Cruise

PART II DIALOGUE

Dialogue 1 Additional Bed

Dialogue 2 Daily Items

PART III GOOD TO KNOW.Switchboard

PART IV EXERCISES

Unit 12 Ecotourism

PART I TEXT

Text A Ecotourism

Text B The Role of Ethics in Ecotourism

PART II DIALOGUE

Dialogue 1 Maintenance Service

Dialogue 2 Lodging a Complaint at a Hotel

PART III GOOD TO KNOW:Ancient Chinese Architecture

PART IV EXERCISES

Activity 4 Spot Survey and Classroom Presentation 2..Museum Visitors' Survey

Unit 13 Tourism Culture

PART I TEXT

Text A What Is Religion?

Text B Films in Contemporary China

PART II DIALOGUE

Dialogue 1 Booking a Table

Dialogue 2 Having Western Food

PART III GOOD TO KNOW:Sports Items

PART IV EXERCISES

Unit 14 Tourism Impact

PART I TEXT

Text A Social Impacts of Tourism

Text B Ecological Impacts of Tourism

PART II DIALOGUE

Dialogue 1 Booking Tickets for Shows

Dialogue 2 In the Fitness Center

PART III GOOD TO KNOW:Public Transportation

PART IV EXERCISES

Unit 15 Tourism Sustainability

PART I TEXT

Text A Tourism Development in Cyprus Needs to Be Sustained

Text g The Tourist as Target: Direct Victim of Political Instability

PART II DIALOGUE

Dialogue 1 Hairdressing

Dialogue 2 Booking Facilities and Personnel

PART III GOOD TO KNOW:Chinese Dishes

PART IV EXERCISES

Activity 5 Theme Trail Design for a Target City——Take Boston's Freedom Trail as a Template

Appendix Tourism Links

REFERENCES


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