Microtrends The Small Forces Behind Tomorrows Big Changes小趋势决定未来大变革 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

• 75个社会趋势的揭示，加上作者独到的深入分析，每篇都充满了可以造就新行业的商机！

From "Soccer Moms," the legendary swing voters of the mid-1990s, to "Late-Breaking Gays" such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly identifying, and what they mean. For instance, because of "Extreme Commuters," people who travel more than 90 minutes each way to work, carmakers must come up with ever more luxury seat features, and "fast food restaurants are coming out with whole meals that fit in cup holders." In a chapter titled "Archery Moms?", Penn reports on the "Niching of Sports": much to the consternation of Major League Baseball, "we don't like sports less, we just like little sports more." The net result of all this "niching" is "greater individual satisfaction"; as Penn notes, "not one of the fastest-growing sports in America... depends substantially on teamwork." Penn draws similar lessons in areas of business, culture, technology, diet, politics and education (among other areas), reporting on 70 groups ("Impressionable Elites," "Caffeine Crazies," "Neglected Dads," "Unisexuals," "America's Home-Schooled") while remaining energetic and entertaining throughout. Culture buffs, retailers and especially businesspeople for whom "small is the new big" will value this exercise in nano-sociology.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

Introduction

1. Love, Sex,and Relationships

Sex-Ratio Singles

Cougars

Office Romancers

Commuter Couples

[nternet Marrieds

2. Work Life

Working Retired

Extreme Commuters

Stag-at-Home Workers

Wordy Women

Ardent Amazons

3. Race and Religion

Stained Glass Ceiling Breakers

Pro-Semites

Interracial Families

Protestant Hispanics

Moderate Muslims

4. Health and Wellness

Sun-Haters

3D-Winkers

Southpaws Unbound

DIY Doctors

Hard-of-Hearers

5. Family Life

Old New Dads

Pet Parents

Pampering Parents

Late-Breaking Gays

Dutiful Sons

6. Politics

Impressionable Elites

Swing Is Still King

Militant IIIegals

Christian Zionists

Newly Released Ex-Cons

7. Teens

8. Food, Drink, and Diet

9. Lifestyle

10. Money and Class

11. Looks and Fashion

12. Technology

13. Leisure and Entertainment

14. education

15. international

conclusion

Acknowledgments

Sources

Index

• 作者是全球*民意测验专家和25个国家元首的首席顾问，通过详细而真实的统计数据，得出了一个个惊人的结论，必将掀起又一轮的未来学的研究浪潮。

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这是一部揭示未来发展走向的神奇之作。

美国前总统克林顿说：“这本书会让你用一种全新的视角去观察这个世界。”

这是一本了解当今美国社会和全球局势不可或缺的读物。本书不仅有决策借鉴的意义，也通过当今时事的深入剖析拓宽读者的视野。

媒体评论

佩恩头脑敏锐，他对于推动美国和整个世界的动力有一种超强的感知，在本书的每一页你都能体会到。

——比尔 盖茨

这本书会让你用一种全新的视角去观察这个世界。

——比尔 克林顿

世界*的营销方案都有着独到睿智的视角，而马克• 佩恩是一个总能发现它们的大师。